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ICP (Ideal Customer Profile) Strategy Course

ICP (Ideal Customer Profile) Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The ICP Strategy Course provides a straightforward, hands-on approach to defining, validating, and implementing high-value customer profiles quickly. You'll learn to create detailed personas, segment accounts using firmographic information, assess opportunity sizes, and align buying roles to each stage of the sales funnel. Then, apply these insights to develop targeted messaging, channels, and campaigns that increase conversion rates, reduce sales cycles, and enhance lead quality through data-driven choices.

Elevify advantages

Develop skills

  • ICP profiling: develop evidence-based primary and secondary ICPs efficiently.
  • Buyer personas: outline roles, challenges, key metrics, and objections that influence deals.
  • Segmentation: establish firmographic categories and focus on accounts with strong conversion potential.
  • ICP-led campaigns: create value propositions, channels, and strategies that boost conversions.
  • Funnel impact: connect ICP targeting to reductions in customer acquisition costs, higher win rates, and shorter sales cycles.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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