ICP (Ideal Customer Profile) Strategy Course
This course equips you with practical skills to define and leverage Ideal Customer Profiles (ICPs) for more effective sales and marketing strategies, focusing on profiling, personas, segmentation, campaigns, and funnel optimization.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The ICP Strategy Course provides a straightforward, hands-on approach to defining, validating, and implementing high-value customer profiles quickly. You'll learn to create detailed personas, segment accounts using firmographic information, assess opportunity sizes, and align buying roles to each stage of the sales funnel. Then, apply these insights to develop targeted messaging, channels, and campaigns that increase conversion rates, reduce sales cycles, and enhance lead quality through data-driven choices.
Elevify advantages
Develop skills
- ICP profiling: develop evidence-based primary and secondary ICPs efficiently.
- Buyer personas: outline roles, challenges, key metrics, and objections that influence deals.
- Segmentation: establish firmographic categories and focus on accounts with strong conversion potential.
- ICP-led campaigns: create value propositions, channels, and strategies that boost conversions.
- Funnel impact: connect ICP targeting to reductions in customer acquisition costs, higher win rates, and shorter sales cycles.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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