Direct Marketing Campaigns Course
This course equips you with practical skills to design, execute, and optimize direct marketing campaigns using email and SMS, focusing on eco-friendly kitchen products. Learn to set goals, segment audiences, personalize content, automate sequences, ensure compliance, and measure performance for real results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Direct Marketing Campaigns Course teaches you to set clear goals, create valuable customer groups, and plan a 6-week email and SMS campaign that brings results. You will learn about designing offers, personalising messages, and testing creatives, along with timing, automation, and following rules. It includes targeted market research for eco-friendly kitchen items and a practical way to monitor key performance indicators, improve ongoing campaigns, and report actual outcomes quickly.
Elevify advantages
Develop skills
- Campaign planning: develop a 6-week direct marketing plan that gets implemented.
- Segmentation strategy: identify high-value email and SMS customer groups that respond quickly.
- Offer and messaging: create personalised, testable offers for email and SMS.
- Channel orchestration: set up automated email and SMS sequences without causing annoyance or breaking compliance.
- Performance optimisation: monitor key indicators, conduct A/B tests, and adjust campaigns in real time.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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