Consumer Psychology Course
Grasp consumer psychology essentials for better marketing results. Explore mental biases, fair influence techniques, and data-backed onboarding to enhance customer acquisition, involvement, and loyalty, particularly in subscription services and health products. This course equips you with practical tools to understand buying decisions, segment audiences effectively, and create engaging user journeys that drive retention without manipulative tactics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how everyday people choose what to click, test, and subscribe to in this Consumer Psychology course. Gain insights into key motivations and behaviours, then use them for user studies, customer grouping, smooth onboarding, and week-long engagement strategies. Dive into mental shortcuts, smart subscription setups, and marketing drives, all with honest design and solid tracking to improve loyalty and happiness in online offerings.
Elevify advantages
Develop skills
- Apply mental biases to create fair pricing, trial offers, and subscription paths.
- Convert user insights into precise wellness customer groups for improved targeting and returns.
- Develop persuasive ad and landing page text using drives and social evidence.
- Build onboarding and week-one engagement sequences to increase user activation and loyalty.
- Track behaviour changes with key metrics, steering clear of shady design tricks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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