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Client Market Course

Client Market Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course provides a practical guide to identifying US sustainable home products market segments, developing detailed buyer personas, and converting insights into targeted strategies. Participants will master audience profiling, segment evaluation and ranking, value proposition creation, digital channel selection, and establishing basic testing frameworks with key performance indicators for confident campaign launches, adjustments, and expansion.

Elevify advantages

Develop skills

  • Design detailed buyer personas from segment data for practical use.
  • Estimate market value of eco-home segments using accessible US public data.
  • Prioritise segments quickly based on reach, alignment, and profitability.
  • Select optimal digital channels and tailored messages per persona.
  • Set up efficient KPI tracking dashboards and basic A/B tests for validation.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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