from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Brand Storytelling Course assists you in developing a clear narrative for eco-friendly home fragrance products, starting from outlining the purpose and emotional advantages to converting sustainability principles into a robust brand commitment. You will discover how to create content pillars, develop stories centred on human experiences, outline customer journeys, and produce a uniform voice and microcopy that guide eco-aware consumers from initial awareness to devoted support with assurance and precision.
Elevify advantages
Develop skills
- Build brand pillars: create 4–6 content pillars that harmonise emotion and practicality.
- Craft brand narratives: transform product attributes into emotional, people-focused stories.
- Map customer journeys: synchronise content to every phase and monitor progress using indicators.
- Define eco brand purpose: formulate distinct, sustainable value offers and commitments.
- Create on-brand microcopy: compose uniform captions, descriptions, email subjects, and calls to action.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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