from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This B2B Marketing Course provides a quick, hands-on guide to securing manufacturing clients. You'll learn to pinpoint an exact ideal customer profile, identify key decision-makers, and link workflow automation to key performance indicators such as overall equipment effectiveness, scrap rate, and lead time. Develop tailored messaging for different roles, email and call sequences, engaging materials for each stage of the sales funnel, and account-based marketing mini-campaigns, then monitor results using straightforward metrics, testing, and basic dashboards.
Elevify advantages
Develop skills
- Manufacturing ideal customer profile design: outline roles, technology setups, and key performance indicators in days, not weeks.
- B2B software messaging: create role-specific value propositions that persuade manufacturing buyers.
- Sales funnel asset creation: develop emails, call scripts, and return-on-investment tools for every purchasing stage.
- Account-based marketing campaign design: organise outreach to 50 accounts using focused, multi-contact sequences.
- Campaign optimisation: monitor key performance indicators, test materials, and rapidly enhance the sales pipeline.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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