web strategy training
Dive into advanced web strategy tailored for B2B SaaS companies. Learn to thoroughly audit your website, establish three-year key performance indicators, evaluate competitors, and develop a comprehensive roadmap covering search engine optimisation, conversion optimisation, content creation, and lead generation. Align marketing, sales, and product teams to achieve consistent and predictable growth in your sales pipeline, making your online presence a key business asset.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with skills to create a solid three-year web strategy roadmap that transforms your website into a powerful growth driver. You will master setting achievable KPIs, conducting site audits, analysing competitors, and focusing on key projects in SEO, content, user experience, conversion rate optimisation, and automation. Discover ready-to-use frameworks, governance structures, and tracking methods that work even on tight budgets.
Elevify advantages
Develop skills
- Develop web strategy roadmaps: craft a phased three-year growth plan for B2B SaaS swiftly and effectively.
- Optimise conversions: review user flows, eliminate obstacles, and enhance lead quality with rapid improvements.
- Design KPIs and dashboards: establish core metrics and implement straightforward reporting schedules.
- Build SEO and content foundations: organise your site architecture, topic clusters, and content for sustainable traffic growth.
- Foster cross-team alignment: unite marketing, sales, and product efforts towards shared web objectives.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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