web analyst training
Gain mastery in web analytics tailored for digital marketing success. Explore attribution models, ROAS metrics, LTV calculations, dashboard creation, testing frameworks, and CRO strategies. Track complete user journeys, identify and repair funnel issues, and leverage data to boost revenue while optimising advertising budgets effectively. Ideal for making informed decisions that drive business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to link website traffic, user behaviour, and revenue for better data-driven choices. It covers ecommerce analytics basics, tracking methods, attribution techniques, ROAS and CPA computations, LTV and cohort studies, experiment planning, and user journey analysis. Apply effective strategies to enhance conversion rates, average order value, and sustained results across major marketing channels.
Elevify advantages
Develop skills
- Revenue-focused attribution: link multi-channel investments straight to sales outcomes.
- Experiment roadmapping: create efficient A/B tests and interpret findings confidently.
- CRO and UX optimisation: resolve funnel bottlenecks, increase conversion rates, and elevate average order value.
- Paid media diagnostics: review search, social, and email campaigns to reduce CPA and enhance ROAS.
- User journey analytics: chart user behaviours, spot friction points, and target immediate improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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