Tag Manager Training
Master Google Tag Manager to track CTA clicks, forms, and purchases in GA4 without developer assistance. Configure variables, triggers, and tags for clean event taxonomy. Test with GTM Preview, GA4 DebugView, and real-time reports to ensure reliable data for quick marketing optimisation.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches tracking CTA clicks, form submissions, and purchases in GA4 using Google Tag Manager without site code changes. Configure variables, triggers, tags, capture order values from thank-you pages, and create clean event taxonomy. Practice testing with GTM Preview, GA4 DebugView, and real-time reports for accurate data.
Elevify advantages
Develop skills
- GTM click tracking: Track CTA clicks in GA4 without touching website code.
- Form tracking mastery: Capture form submits and AJAX forms using GTM only.
- Purchase tracking setup: Log revenue events from thank-you pages with no dev help.
- GA4 event strategy: Build clean event taxonomy, KPIs, and parameters fast.
- Data validation in GA4: Debug, test, and fix tracking issues with confidence.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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