Social Media Optimization Course
Master social media optimisation to boost visibility and engagement on key platforms through SEO techniques, keyword strategies, tracking, analytics, and structured workflows for measurable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Social Media Optimisation Course teaches you how to transform Instagram, TikTok, LinkedIn, and Facebook profiles into high-performing, search-optimised assets. Learn keyword research for eco-friendly skincare, write concise bios, select consistent handles, and develop a unified brand system. Set up tracking using UTM parameters, GA4, and dashboards, then apply a straightforward execution workflow, testing plan, and governance checklist for quick, measurable outcomes.
Elevify advantages
Develop skills
- Social profile SEO: optimise Instagram, TikTok, LinkedIn, and Facebook quickly.
- Keyword targeting: map high-intent terms to bios, handles, and ALT text.
- Link tracking mastery: build UTM-based link-in-bio and profile link setups.
- Analytics for SMO: configure GA4, dashboards, and conversion-focused KPIs.
- Optimisation workflow: run A/B tests, audits, and governance for brand-safe SMO.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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