Social Media Marketing & Digital Strategy Course
Gain expertise in social media marketing and digital strategy tailored for e-commerce success. Master the balance of paid and organic methods, precise audience targeting, creative testing, key performance indicators, and omnichannel tracking to boost sales, drive store visits, and deliver high-ROI campaigns that deliver real results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a hands-on, step-by-step approach to planning social media campaigns, segmenting audiences effectively, and selecting optimal platforms for every stage of the marketing funnel. Participants will master creating compelling creatives that convert, integrating paid and organic strategies, monitoring key performance indicators through intuitive dashboards, and refining budgets with data from experiments, attribution models, and omnichannel analysis to achieve sustainable, profitable business growth.
Elevify advantages
Develop skills
- Paid social optimisation: conduct A/B tests, adjust bids, and boost ROI quickly.
- Audience strategy: create targeted segments and effective retargeting campaigns.
- KPI reporting: build dashboards, set OKRs, and track ROAS performance.
- Creative design: develop content, CTAs, and briefs to increase sales.
- Cross-channel integration: link social, email, and in-store efforts for full-funnel results.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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