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Social Media Marketing & Digital Strategy Course

Social Media Marketing & Digital Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course provides a hands-on, step-by-step approach to planning social media campaigns, segmenting audiences effectively, and selecting optimal platforms for every stage of the marketing funnel. Participants will master creating compelling creatives that convert, integrating paid and organic strategies, monitoring key performance indicators through intuitive dashboards, and refining budgets with data from experiments, attribution models, and omnichannel analysis to achieve sustainable, profitable business growth.

Elevify advantages

Develop skills

  • Paid social optimisation: conduct A/B tests, adjust bids, and boost ROI quickly.
  • Audience strategy: create targeted segments and effective retargeting campaigns.
  • KPI reporting: build dashboards, set OKRs, and track ROAS performance.
  • Creative design: develop content, CTAs, and briefs to increase sales.
  • Cross-channel integration: link social, email, and in-store efforts for full-funnel results.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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