SEO SEA training
Gain comprehensive expertise in SEO and SEA through this hands-on course. Master keyword planning, technical optimisation, Google Ads setup, A/B testing, and performance tracking to reduce reliance on paid ads, increase organic visitors, and maximise return on ad spend in competitive online marketing efforts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training equips you with skills to develop targeted keyword strategies, create effective Google Ads campaigns, and build search taxonomies that drive conversions. You'll optimise landing pages, write compelling ad copy, enhance technical SEO, and plan initial content. Additionally, gain expertise in KPIs, reporting schedules, testing processes, and shifting budgets from paid to organic channels as results improve.
Elevify advantages
Develop skills
- Integrated SEO-SEA strategy: coordinate organic and paid efforts to rapidly increase qualified traffic.
- Keyword taxonomy design: create clusters for top, middle, and product levels that drive sales.
- On-page SEO execution: improve content, user experience, and links for fast results.
- Google Ads architecture: organise campaigns, ads, and budgets for superior return on ad spend.
- Analytics and testing: monitor key metrics, run A/B tests, and adjust spending as SEO improves.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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