Search Engine Marketing Course
This course equips learners with essential SEM skills to drive qualified traffic and boost sales for eco-friendly products through effective keyword research, ad creation, optimization, and performance tracking.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Search Engine Marketing Course teaches you how to research intent-driven keywords, structure campaigns, and select appropriate match types to attract qualified traffic for eco-friendly home products. You will learn to create compelling search ads, design high-converting landing pages, manage smart bids and budgets, track conversions using GA4, and conduct ongoing tests and optimisations to increase sales while maintaining cost efficiency.
Elevify advantages
Develop skills
- High-ROI SEM strategy: design efficient campaigns, ad groups, bids, and budgets quickly.
- Search ad copywriting: create eco-focused, high-CTR ads with strong CTAs.
- Keyword and intent research: develop focused, profitable themes for green products.
- Landing page optimisation: align ads, UX, and offers to improve Quality Score.
- Performance tracking: set up GA4, conversion tags, and SEM reports that scale.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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