Real-Time Bidding (RTB) Course
Unlock expertise in Real-Time Bidding (RTB) to excel in digital marketing. This course covers RTB strategies, precise audience segmentation, advanced bidding techniques, rigorous testing protocols, and insightful reporting methods. Achieve lower CPA, higher ROAS, and scalable campaigns tailored for high-performance e-commerce brands like sports apparel.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for peak performance. Master audience segmentation using first- and third-party data, intelligent bidding and price management, campaign structuring by funnel stages, and effective A/B testing. Gain expertise in reporting, KPI evaluation, and stakeholder communications, all within a sports apparel e-commerce context.
Elevify advantages
Develop skills
- RTB KPI expertise: swiftly link funnel metrics to CPA, ROAS, CTR, CVR, and LTV.
- Audience targeting: create valuable RTB audience groups and strategic bid adjustments.
- Bidding tactics: establish, refine, and optimise RTB bids to drive profitable growth.
- Testing and refinement: execute DSP A/B tests and optimise weekly to reduce CPA.
- Executive reporting: transform RTB data into actionable insights and compelling presentations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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