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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for peak performance. Master audience segmentation using first- and third-party data, intelligent bidding and price management, campaign structuring by funnel stages, and effective A/B testing. Gain expertise in reporting, KPI evaluation, and stakeholder communications, all within a sports apparel e-commerce context.

Elevify advantages

Develop skills

  • RTB KPI expertise: swiftly link funnel metrics to CPA, ROAS, CTR, CVR, and LTV.
  • Audience targeting: create valuable RTB audience groups and strategic bid adjustments.
  • Bidding tactics: establish, refine, and optimise RTB bids to drive profitable growth.
  • Testing and refinement: execute DSP A/B tests and optimise weekly to reduce CPA.
  • Executive reporting: transform RTB data into actionable insights and compelling presentations.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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