Programmatic Marketing Course
This course equips marketers with essential skills to plan, launch, and optimize programmatic campaigns for revenue growth, focusing on KPIs, attribution, testing, audience building, and forecasting.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Programmatic Marketing Course provides a practical, step-by-step system to plan, launch, and optimise campaigns that achieve clear revenue goals. Learn to define KPIs, set up accurate tracking, choose attribution, and build smart audiences for US home and lifestyle shoppers. You will master testing frameworks, bidding strategies, forecasting, and budget allocation so you can scale performance with confidence and report results that truly matter.
Elevify advantages
Develop skills
- KPI strategy: Set sharp ROAS, CPA and revenue goals for programmatic growth.
- Attribution mastery: Pick and validate the right model for programmatic impact.
- Testing framework: Run fast A/B tests and scale winning audiences and creatives.
- Audience building: Design high-ROI prospecting, retargeting and lookalike segments.
- Forecasting skills: Build lean CPM–CTR–CR models to predict CPA and ROAS.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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