Programmatic Ads Course
This course equips learners with essential skills for running successful programmatic advertising campaigns, covering everything from KPI setting and budgeting to advanced targeting, platform selection, and optimization techniques.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Programmatic Ads Course provides a practical, fast-paced route to profitable campaigns. Discover how to convert business objectives into precise KPIs, develop accurate budgets, and compute ROAS, CPA, and breakeven points. Gain expertise in targeting, audience modelling, automated bidding, platform choice, and optimisation strategies to expand performance, manage risks, and assuredly deliver reports that spur genuine revenue expansion.
Elevify advantages
Develop skills
- KPI and budget modelling: Convert CPM, CTR, and ROAS into straightforward media plans swiftly.
- Automated bidding expertise: Set up intelligent bids, pacing, and portfolio objectives.
- Audience and data targeting: Construct, improve, and expand high-intent programmatic segments.
- Platform and inventory selection: Select effective DSPs, deals, and ad formats rapidly.
- Optimisation and risk management: Conduct tests, combat fraud, and safeguard brand safety.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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