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Paid Media Course

Paid Media Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns on Meta and Google. You'll learn to assess markets, target audiences, set up budgets, select KPIs, and use attribution models. Gain expertise in Performance Max, Search, and Meta setups, create compelling creatives, conduct A/B tests, and report results to quickly scale profitable, data-driven campaigns.

Elevify advantages

Develop skills

  • Performance media planning: develop efficient, ROI-oriented channel and budget combinations.
  • Google and Meta ads expertise: deploy effective Search, PMax, and social media campaigns.
  • Conversion-oriented creative: design and evaluate hooks, copy, and formats that boost sales.
  • KPI and attribution analysis: interpret ROAS, CPA, and models to guide intelligent spending.
  • Swift optimisation processes: execute A/B tests and expand successful elements in weeks, not months.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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