Paid Media Course
This course equips learners with hands-on skills to master paid media on Google and Meta, from campaign planning and execution to optimization and scaling for maximum ROI.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns on Meta and Google. You'll learn to assess markets, target audiences, set up budgets, select KPIs, and use attribution models. Gain expertise in Performance Max, Search, and Meta setups, create compelling creatives, conduct A/B tests, and report results to quickly scale profitable, data-driven campaigns.
Elevify advantages
Develop skills
- Performance media planning: develop efficient, ROI-oriented channel and budget combinations.
- Google and Meta ads expertise: deploy effective Search, PMax, and social media campaigns.
- Conversion-oriented creative: design and evaluate hooks, copy, and formats that boost sales.
- KPI and attribution analysis: interpret ROAS, CPA, and models to guide intelligent spending.
- Swift optimisation processes: execute A/B tests and expand successful elements in weeks, not months.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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