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Media Marketing Course

Media Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Media Marketing Course teaches you how to plan and execute profitable campaigns for a direct-to-consumer natural skincare brand. You will learn to set SMART objectives, select appropriate KPIs and attribution models, configure GA4 and UTMs, and develop a solid media plan. Gain hands-on experience with creative ideas, conversion rate optimisation, testing, reporting, and scaling influencers to effectively manage budgets and increase sales across paid, owned, and earned media channels.

Elevify advantages

Develop skills

  • KPI strategy and analytics: establish SMART goals, GA4 tracking, and UTM parameters.
  • Media planning expertise: create $10K plans, predict ROAS, and adjust budgets efficiently.
  • Paid and earned media implementation: initiate search, social, email, and influencer campaigns.
  • Conversion-oriented UX and copywriting: enhance product pages, checkout processes, and microcopy.
  • Testing and reporting: conduct A/B tests, interpret dashboards, and provide concise executive summaries.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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