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Media Marketing Course

Media Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Media Marketing Course teaches you how to plan and execute profitable campaigns for a direct-to-consumer natural skincare brand. You will learn to set SMART objectives, select appropriate KPIs and attribution models, configure GA4 and UTMs, and develop a solid media plan. Gain hands-on experience with creative ideas, conversion rate optimisation, testing, reporting, and scaling influencers to effectively manage budgets and increase sales across paid, owned, and earned media channels.

Elevify advantages

Develop skills

  • KPI strategy and analytics: establish SMART goals, GA4 tracking, and UTM parameters.
  • Media planning expertise: create $10K plans, predict ROAS, and adjust budgets efficiently.
  • Paid and earned media implementation: initiate search, social, email, and influencer campaigns.
  • Conversion-oriented UX and copywriting: enhance product pages, checkout processes, and microcopy.
  • Testing and reporting: conduct A/B tests, interpret dashboards, and provide concise executive summaries.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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