Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant marketing. Master privacy-focused tracking, consent mechanisms, secure hosting, and analytics reporting to enhance campaigns and funnels while ensuring data protection and legal compliance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Matomo Analytics course teaches privacy-first tracking setup that complies with GDPR and German standards. Cover consent interfaces, cookie banners, data minimisation strategies, hosting options, and secure data handling. Build compliant reports, funnels, and campaign insights, gaining practical checklists and workflows for immediate use.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking with data minimisation in Matomo.
- Set up consent user experience including cookie banners and opt-outs.
- Optimise marketing campaigns using UTMs, funnels, and ROI analysis.
- Implement secure hosting with EU data flows and encryption controls.
- Manage compliance through audits, DPIA reviews, and response protocols.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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