Marketing Planning & Management Course
This course equips you with skills to master marketing planning and management for B2B SaaS companies. You will learn to align sales and marketing efforts, create high-ROI digital funnels, establish ARR-based KPIs, and optimise channels like SEO, paid media, email, and lead scoring to confidently achieve revenue targets and generate qualified pipeline.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical framework in the Marketing Planning and Management Course to meet ARR goals confidently. Master designing integrated funnels, defining KPIs, modelling ACV and CAC, and creating realistic conversion paths. Develop expertise in channel strategies, lead scoring, automation tools, dashboards, and testing processes to effectively plan, run, and refine campaigns that deliver consistent revenue and pipeline.
Elevify advantages
Develop skills
- Build sales-marketing funnels aligned with stages, SLAs, and handoffs.
- Model KPIs from ARR targets into leads, MQLs, SQLs, and pipeline coverage.
- Design efficient digital channel strategies for SEO, paid ads, email, and demand generation.
- Develop practical lead scoring systems for B2B SaaS prospects using clear rules.
- Optimise CAC and funnels through testing, attribution, and data-driven refinements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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