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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain a practical framework in the Marketing Planning and Management Course to meet ARR goals confidently. Master designing integrated funnels, defining KPIs, modelling ACV and CAC, and creating realistic conversion paths. Develop expertise in channel strategies, lead scoring, automation tools, dashboards, and testing processes to effectively plan, run, and refine campaigns that deliver consistent revenue and pipeline.

Elevify advantages

Develop skills

  • Build sales-marketing funnels aligned with stages, SLAs, and handoffs.
  • Model KPIs from ARR targets into leads, MQLs, SQLs, and pipeline coverage.
  • Design efficient digital channel strategies for SEO, paid ads, email, and demand generation.
  • Develop practical lead scoring systems for B2B SaaS prospects using clear rules.
  • Optimise CAC and funnels through testing, attribution, and data-driven refinements.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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