marketing automation training
Gain expertise in marketing automation for B2B SaaS companies. Create effective nurture emails, intelligent lead scoring, and behaviour-driven workflows using HubSpot and Marketo to increase trial-to-paid conversions and generate sales-qualified leads. This course equips you with practical skills to drive scalable revenue growth through reliable automation strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Marketing Automation Training teaches you to create effective trial nurture programmes from scratch. Master lead data capture and syncing, personalised emails with behavioural triggers, onboarding sequences, and lead scoring in HubSpot or Marketo. Implement workflow logic, ensure deliverability, and use A/B testing to enhance trial-to-paid conversions and deliver consistent revenue results.
Elevify advantages
Develop skills
- Build effective B2B lead data systems: capture, sync, and enrich data quickly.
- Develop practical lead scoring in HubSpot or Marketo to identify quality leads.
- Craft high-impact trial nurture emails using intelligent personalisation.
- Manage automation workflows with branching, limits, and suppression features.
- Track key trial-to-paid metrics and conduct A/B tests for campaign improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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