Hotjar Course
This course equips you with practical skills to implement Hotjar for user behavior analysis, optimize UX, and drive CRO through data insights and experimentation.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Hotjar Course teaches you how to transform site goals into clear research questions, set up recordings, heatmaps, funnels, and surveys, and create reliable sampling and segmentation. You'll learn to interpret behaviour patterns, link insights with GA4 and other data, prioritise UX and CRO opportunities, plan A/B tests, and report measurable improvements in conversion, engagement, and revenue using a repeatable optimisation process.
Elevify advantages
Develop skills
- Hotjar setup mastery: configure heatmaps, recordings, funnels in days, not weeks.
- Behaviour insight analysis: read Hotjar data to find UX friction and CRO wins fast.
- Data-driven UX fixes: turn Hotjar findings into high-impact design and copy changes.
- Experiment-ready reporting: define KPIs, benchmarks, and clear A/B test metrics.
- Continuous optimisation workflow: build a simple, repeatable Hotjar review cadence.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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