Fundamentals of Digital Marketing Course
This course equips learners with foundational skills to execute effective digital marketing campaigns on a shoestring budget, covering audience targeting, channel optimization, content creation, analytics, and performance improvement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Basics of Digital Marketing Course provides a straightforward, step-by-step approach to planning and managing low-budget campaigns that deliver real results. You'll learn to research target audiences, select appropriate channels, develop straightforward integrated campaigns, create compelling ads and emails, implement analytics, establish practical budgets, and improve performance with hands-on tools, standards, and processes you can use right away.
Elevify advantages
Develop skills
- Channel selection and tools: Develop efficient, high-return campaigns on limited budgets.
- Audience and analytics: Identify customer profiles, establish key performance indicators, and monitor GA4 results.
- Campaign copy and pages: Create unique value propositions, ad text, and landing pages that drive quick conversions.
- Email and retention: Set up customer journey emails, social proof elements, and referral initiatives.
- Budgeting and testing: Distribute $1K budgets, conduct A/B tests, and enhance return on ad spend using reports.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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