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Fundamentals of Digital Marketing Course

Fundamentals of Digital Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Basics of Digital Marketing Course provides a straightforward, step-by-step approach to planning and managing low-budget campaigns that deliver real results. You'll learn to research target audiences, select appropriate channels, develop straightforward integrated campaigns, create compelling ads and emails, implement analytics, establish practical budgets, and improve performance with hands-on tools, standards, and processes you can use right away.

Elevify advantages

Develop skills

  • Channel selection and tools: Develop efficient, high-return campaigns on limited budgets.
  • Audience and analytics: Identify customer profiles, establish key performance indicators, and monitor GA4 results.
  • Campaign copy and pages: Create unique value propositions, ad text, and landing pages that drive quick conversions.
  • Email and retention: Set up customer journey emails, social proof elements, and referral initiatives.
  • Budgeting and testing: Distribute $1K budgets, conduct A/B tests, and enhance return on ad spend using reports.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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