Facebook Analytics Course
This course provides practical training in analyzing Facebook ads data, from preparation and KPI calculation to performance insights and optimization strategies for immediate application.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Facebook Analytics Course equips you with hands-on skills to clean and prepare ad CSVs, check data quality, and calculate precise KPIs such as CTR, CPC, CPM, ROAS, and conversion rates. You'll master cohort metrics, attribution windows, and multi-touch approaches, then dive into trends, segments, and statistical significance to identify root causes and create straightforward optimisation tests, budget adjustments, and reporting processes you can use right away.
Elevify advantages
Develop skills
- Facebook ads data preparation: clean CSVs, correct errors, and standardise fields quickly.
- Metric expertise: calculate CTR, CPC, CPM, CPA, ROAS, and conversion lift accurately.
- Performance evaluation: compare campaigns, audiences, and placements to identify top performers.
- Insight creation: identify genuine performance factors and distinguish causes from random variations.
- Optimisation strategies: develop rapid tests, reallocate budgets, and expand successful ads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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