E-Marketing & Consumer Behavior Course
Gain expertise in e-marketing and consumer behaviour to enhance conversions. Explore buyer psychology, develop persona-driven campaigns, create persuasive user experiences, and apply data-driven testing to craft effective digital marketing strategies that convert home office shoppers into loyal customers. This course equips you with practical tools to optimise online sales funnels and drive business growth through informed consumer insights.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This E-Marketing and Consumer Behaviour Course provides practical, psychology-informed strategies to boost conversions among home office shoppers. You will learn to develop precise buyer personas, chart decision-making paths, and create compelling campaigns across multiple channels. Optimise product pages, user experience, and checkout processes, implement behavioural nudges in communications and designs, and leverage testing, analytics, and feedback for rapid performance improvements.
Elevify advantages
Develop skills
- Behavioural copywriting: create emails and ads using bias, urgency, and social proof.
- Persona-based funnels: map customer journeys and launch focused conversion campaigns.
- UX and checkout optimisation: improve product pages to reduce friction and increase sales quickly.
- Testing and analytics: conduct A/B tests and analyse funnel data to scale successful strategies.
- Retargeting mastery: build cart recovery and remarketing flows to recover lost revenue.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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