digital strategy training
This course equips learners with essential digital strategy skills for retail marketing. It covers assessing digital maturity levels, developing data-informed roadmaps, refining e-commerce and omnichannel customer journeys, and leveraging analytics, CRM tools, and performance marketing techniques to achieve tangible business growth and improved outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Digital Strategy Training offers a practical guide to enhance online performance. Participants learn to evaluate digital maturity, create actionable roadmaps, and handle risks, vendors, and governance. Key areas include omnichannel integration, customer data management, CRM systems, single customer view, e-commerce conversion improvement, analytics, KPIs, and growth channels using real-world frameworks and tools.
Elevify advantages
Develop skills
- Build effective retail digital roadmaps by focusing on quick wins and sustainable long-term growth strategies.
- Optimise e-commerce user experience to increase conversions through CRO techniques, A/B testing, and website speed improvements.
- Design seamless omnichannel customer journeys that integrate store, web, pricing, and fulfilment processes.
- Transform customer data into revenue opportunities using single customer view, CDP/CRM selection, and privacy-compliant practices.
- Scale performance marketing efforts with MMM, attribution models, SEO/SEM tactics, and customer lifecycle management.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course