Digital strategy training
This course equips learners with essential digital strategy skills for retail marketing. It covers assessing digital maturity levels, developing data-informed roadmaps, refining e-commerce and omnichannel customer journeys, and leveraging analytics, CRM tools, and performance marketing techniques to achieve tangible business growth and improved outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Digital Strategy Training offers a practical guide to enhance online performance. Participants learn to evaluate digital maturity, create actionable roadmaps, and handle risks, vendors, and governance. Key areas include omnichannel integration, customer data management, CRM systems, single customer view, e-commerce conversion improvement, analytics, KPIs, and growth channels using real-world frameworks and tools.
Elevify advantages
Develop skills
- Build effective retail digital roadmaps by focusing on quick wins and sustainable long-term growth strategies.
- Optimise e-commerce user experience to increase conversions through CRO techniques, A/B testing, and website speed improvements.
- Design seamless omnichannel customer journeys that integrate store, web, pricing, and fulfilment processes.
- Transform customer data into revenue opportunities using single customer view, CDP/CRM selection, and privacy-compliant practices.
- Scale performance marketing efforts with MMM, attribution models, SEO/SEM tactics, and customer lifecycle management.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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