Digital Media Management Course
This course equips learners with practical skills to manage and optimize digital media campaigns across major platforms, focusing on audience targeting, budgeting, performance monitoring, and continuous improvement.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Digital Media Management Course provides a straightforward, hands-on approach to planning, starting, and improving campaigns on key platforms. You'll learn to identify target groups and personas, match goals, set up budgets and bids, arrange materials, and conduct A/B tests. Create dashboards, monitor key performance indicators, and follow a monthly review process to make every campaign more effective, cost-effective, and ready for growth.
Elevify advantages
Develop skills
- Build data-informed media dashboards: monitor KPIs, ROAS, and CAC with assurance.
- Design effective campaigns: match objectives, audiences, and messages swiftly.
- Plan and distribute media budgets: optimise spending across Meta, TikTok, and Google.
- Conduct monthly reviews: test creatives, audiences, and funnels for rapid improvements.
- Profile digital audiences: segment customers and chart behaviours for accurate targeting.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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