Digital Marketing Strategies Course
This course equips participants with practical skills to create and execute digital marketing campaigns for eco-friendly home goods, focusing on market analysis, strategy development, channel selection, and performance optimization to drive business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a full, hands-on approach to planning and running effective campaigns for eco-friendly home goods. You'll learn to study markets and customers, set clear positioning and SMART objectives, select suitable channels, and create a 3-month plan with defined budgets. Gain expertise in monitoring, testing, and improving campaigns to ensure they're trackable, expandable, and support actual business expansion.
Elevify advantages
Develop skills
- Master market research: quickly identify eco-friendly niches, competitors, and customer needs.
- Develop buyer personas and positioning: create detailed profiles for eco-home customers and strong value propositions.
- Design channel strategies: choose effective combinations of SEO, paid ads, email, and influencer marketing.
- Optimise using data: monitor with GA4, conduct A/B tests, and adjust campaigns for better results.
- Build a 3-month growth plan: develop flexible budgets, conversion rate tests, and customer retention tactics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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