Digital Marketing Specialist Course
This course equips you with practical expertise in digital marketing, focusing on performance-driven strategies to boost conversions and ROI through funnel design, paid media, analytics, testing, and automation.

from 4 to 360h flexible workload
valid certificate in your country
4.2 in rating
What will I learn?
Gain hands-on skills to create precise buyer personas, craft high-converting sales funnels, and select suitable channels for each phase. Learn to organise paid advertising campaigns, establish achievable KPIs, and work out budgets that meet performance goals. Employ GA4, Tag Manager, and major ad platforms to monitor outcomes, conduct A/B tests, and refine strategies weekly, while adhering to privacy and data standards.
Elevify advantages
Develop skills
- Performance funnel design: construct complete funnel paths that convert quickly.
- Paid media strategy: organise, budget, and refine high-return Search and Meta advertisements.
- Analytics and tracking: configure GA4, GTM, and conversion events that function effectively.
- Testing and optimisation: perform A/B tests and expand successful ones using defined KPIs.
- Segmentation and automation: implement targeted sequences that enhance retention and LTV.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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