Digital Marketing for Nonprofits Course
This course equips small urban education nonprofits with practical digital marketing strategies to boost online donations through donor journey mapping, persona creation, email and social media campaigns, website optimization, and data-driven planning.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you how to increase online donations for small urban education nonprofits using straightforward, practical methods. You will learn to chart donor paths, create personas from scarce data, and develop effective email, social media, and website interactions. You will organise brief campaigns, monitor essential metrics, experiment with enhancements, and refine donation pages and affordable ads to boost contributions and keep more supporters.
Elevify advantages
Develop skills
- Effective nonprofit copywriting: create donor pages, emails, and calls to action that encourage giving.
- Social media and advertising for nonprofits: organise budget-friendly, high-return campaigns quickly.
- Basics of donation user experience and search engine optimisation: improve pages, monitor GA4 conversions, and increase visitors.
- Email fundraising processes: develop short sequences, divide lists, and raise more funds.
- Planning campaigns with data: establish SMART objectives, trial creative elements, and evaluate returns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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