Digital Consumer Behavior Course
Master digital consumer behaviour to elevate ecommerce results. Acquire knowledge in conversion rate optimisation, user experience design, analytics tools, attribution models, and retention strategies to refine sales funnels, minimise cart abandonment, and convert home and lifestyle buyers into loyal, high-value patrons. Develop skills to track shopper journeys, optimise touchpoints, and drive repeat business through data-informed decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical skills to analyse, monitor, and shape online shopping behaviours. Explore decision-making frameworks, browsing patterns, and buying intentions for home and lifestyle items. Gain expertise in behavioural data analysis, customer journey mapping, conversion rate optimisation, checkout user experience, customer retention methods, and marketing channel attribution. Transform data into actionable insights, visual dashboards, and strategies that enhance sales conversions and sustainable revenue growth.
Elevify advantages
Develop skills
- Optimise conversions by crafting quick, compelling product and checkout pages.
- Analyse behaviours by mapping journeys using GA4, heatmaps, and cohort analysis.
- Manage traffic and attribution across paid, organic, and email channels with precise ROI measurement.
- Develop retention plans featuring reviews, loyalty programmes, and lifecycle marketing for repeat purchases.
- Communicate data effectively by converting ecommerce metrics into clear, actionable insights.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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