Digital Marketing Technology Course
This course equips learners with practical skills in digital marketing technology, focusing on goal setting, audience profiling, journey mapping, platform integration, tracking, and testing for data-driven decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short course teaches you to set clear 3-month goals, profile audiences using practical research tools, and map effective online journeys from first contact to repeat purchase. You will choose and link essential platforms, set up accurate tracking, and create compliant measurement plans while conducting focused tests that enhance performance, manage costs, and enable confident, data-driven decisions.
Elevify advantages
Develop skills
- Audience personas: Build data-backed eco-conscious shopper profiles quickly.
- 3-month funnels: Map journeys, touchpoints, and micro-conversions that convert.
- Martech stack: Connect CRM, pixels, email, and analytics with no-code tools.
- Tracking & KPIs: Set UTMs, dashboards, and e-commerce metrics that matter.
- Testing roadmap: Launch quick A/B tests and optimizations using ICE or RICE.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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