Conversion Rate in Marketing Course
This course teaches you to track, analyze, and optimize conversion rates in marketing, covering funnel metrics, KPIs, A/B testing, attribution, and data tracking for better decision-making and revenue growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Conversion Rate in Marketing Course equips you with practical skills to track, analyse, and enhance performance across various channels. You will learn about funnel metrics, essential formulas, and KPI tools, then apply diagnostic methods, A/B testing, and attribution models. Develop solid tracking systems, straightforward reports, and recommendations ready for executives, enabling you to optimise budgets, boost revenue, and deliver confident, data-backed decisions swiftly.
Elevify advantages
Develop skills
- Funnel analytics mastery: map ecommerce steps and pinpoint conversion leaks fast.
- KPI and spreadsheet skills: compute CR, ROAS, CPA and act on significance quickly.
- A/B testing execution: design, launch and validate high-impact CRO experiments.
- Attribution and reporting: unify channel data and present clear, C-level insights.
- Data tracking setup: fix UTMs, events and QA analytics for reliable CRO data.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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