Digital Marketing Metrics Course
This course teaches essential digital marketing metrics like CTR, CPC, CPA, ROAS, and conversion rate through hands-on data cleaning, channel comparison, funnel analysis, benchmarking, and creating actionable optimization reports.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Master the essential metrics and formulas that drive performance, from CTR, CPC, CPA, ROAS, and conversion rate to revenue per session. In this concise, hands-on course, you will clean and prepare CSV data, compare channels with clear visual analysis, assess traffic quality and funnels, apply benchmarks and confidence checks, and turn reports into prioritized, high-impact optimization actions managers can trust.
Elevify advantages
Develop skills
- Channel analysis: compare CPC, ROAS, and CPA with clear visual dashboards.
- Data prep: clean, join, and audit multi-channel CSVs fast and reliably.
- Funnel diagnosis: spot drop-offs, UX issues, and low-quality traffic in minutes.
- Metric mastery: calculate CTR, CPC, CPA, ROAS, ARPS and interpret them.
- Actionable reporting: build concise KPI reports and prioritized optimization plans.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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