Paid Traffic on Google Course
This course provides a comprehensive guide to mastering paid traffic on Google Ads, covering campaign planning, keyword strategies, ad creation, bidding, and optimization techniques to drive profitable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Paid Traffic on Google Course teaches you how to plan profitable campaigns, starting from setting goals and defining your audience, through to keyword research, match types, and negative keywords. You'll learn to structure accounts, choose campaign types, write ad copy that matches search intent, and design landing pages that convert well. You also gain a clear framework for bidding, budgeting, tracking, and early optimisation to scale your results confidently.
Elevify advantages
Develop skills
- High-converting landing pages: optimise speed, user experience, and tracking for quick results.
- Google Ads structure mastery: build efficient campaigns, ad groups, and audiences.
- Smart bidding and budgets: set, test, and optimise for CPA and ROAS swiftly.
- Intent-driven ad copy: write and A/B test RSAs that align with searcher intent.
- Profitable keyword strategy: research, match types, and negatives to control spending tightly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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