User Acquisition Course
This course equips you with a comprehensive system to acquire and retain users for habit-based mobile apps, covering persona building, audience segmentation, channel selection, onboarding design, gamification, analytics, and optimization techniques to maximize profitability and efficiency.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The User Acquisition Course provides a practical, step-by-step system to grow and retain users for habit-based mobile apps. Learn to build accurate personas, segment audiences, and choose the right channels, then design onboarding, activation flows, and gamified engagement loops that boost retention. You also master analytics, attribution, A/B testing, and optimization so every campaign becomes more efficient and profitable.
Elevify advantages
Develop skills
- Data-driven attribution: master SKAN, cohorts, and KPIs for profitable UA.
- Channel strategy: plan budgets, test creatives, and scale high-ROAS campaigns fast.
- Onboarding optimization: design activation flows that boost retention from day one.
- Experimentation playbook: run A/B tests and iterate quickly to grow LTV and ROAS.
- Retention design: apply gamification and lifecycle messaging to cut churn.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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