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Conversion Funnel Optimization Course

Conversion Funnel Optimization Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Conversion Funnel Optimisation Course teaches you how to map a complete SaaS funnel, identify leaks, and conduct targeted experiments that increase sign-ups, activation, and trial-to-paid conversions. Learn to select realistic benchmarks, define clear success metrics, avoid false positives, and prioritise tests using frameworks like ICE and RICE, so you can create a practical roadmap and share results that drive predictable revenue growth.

Elevify advantages

Develop skills

  • Funnel mapping: build SaaS dashboards that reveal leaks in each conversion step.
  • Benchmark modelling: set realistic funnel targets using public SaaS conversion data.
  • A/B testing: design fast experiments to lift sign-ups, activation, and trial-to-paid.
  • Prioritisation frameworks: rank CRO tests with ICE, RICE, and clear rollout rules.
  • Mixed-method analysis: combine analytics, replays, and surveys to validate wins.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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