Content Marketing Course
This course equips you with practical skills to build and execute a content marketing strategy tailored for SaaS businesses, focusing on driving traffic, trials, and leads through targeted content creation and optimization.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Content Marketing Course teaches you how to develop a targeted content strategy that attracts traffic, encourages product trials, and generates qualified leads within just 60 days. You will learn to research SaaS buyer personas, outline sales funnels, select high-intent keywords, improve on-page SEO, and schedule an editorial calendar. Produce impactful content assets, repurpose materials effectively, monitor performance using straightforward metrics, and adjust your strategy based on data-driven experiments.
Elevify advantages
Develop skills
- SaaS keyword research: identify high-intent topics that quickly lead to qualified trials.
- On-page SEO mastery: optimise titles, structure, and CTAs to boost trial signups.
- Content strategy design: create 60-day SaaS plans that convert traffic into product trials.
- Persona-driven messaging: align B2B SaaS pain points with engaging content approaches.
- Data-led optimisation: monitor content KPIs and iterate swiftly for growth.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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