B2B Digital Marketing Course
This course equips mid-sized SaaS companies with practical strategies for a three-month customer acquisition program, focusing on B2B digital marketing fundamentals including funnel design, targeted messaging, multi-channel campaigns, analytics, and conversion optimization to drive measurable ROI.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This B2B Digital Marketing Course provides a straightforward, hands-on strategy to start and grow a three-month customer acquisition programme for mid-sized SaaS companies. You'll set specific MQL standards, create buyer personas, develop value propositions, and tailor messaging to each stage of the buying process. Learn to manage a $60,000 budget, run paid and organic campaigns, improve owned channels, measure ROI, and report assuredly to executives using practical benchmarks and funnel calculations.
Elevify advantages
Develop skills
- B2B funnel design: convert revenue goals into exact MQL and pipeline targets.
- Persona-led messaging: develop targeted value propositions for Operations Directors and Project Managers.
- Channel playbooks: initiate high-ROI LinkedIn, Google, email, and webinar campaigns.
- Analytics and ROI: monitor UTMs, CPL, CP-MQL, and payback periods with straightforward dashboards.
- Conversion optimisation: create landing page flows that increase demos and sales-qualified leads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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