app marketing course
This course equips you with essential strategies for app marketing, from user persona development and ASO to paid campaigns and retention techniques, enabling you to create and execute a practical growth plan.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This App Marketing Course teaches you how to define clear user personas, create a solid value proposition, and establish precise goals using appropriate metrics. Discover practical strategies for App Store Optimisation, organic expansion, and effective paid advertising campaigns, along with user onboarding and retention processes that increase lifetime value while managing customer acquisition costs. Develop a targeted 3–6 month plan featuring affordable experiments and straightforward reporting that you can implement right away.
Elevify advantages
Develop skills
- Persona-driven app positioning: transform user insights into precise market alignment.
- App growth metrics mastery: define DAU, LTV, CAC and establish effective OKRs quickly.
- Organic app growth tactics: implement ASO, content, referrals and partnerships.
- Paid acquisition sprints: test creatives, audiences and channels for optimal ROAS.
- Retention journey design: create onboarding, 7-day flows and lifecycle messaging.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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