AdTech Course
This course provides practical training in AdTech, focusing on campaign planning, execution, and optimization across major platforms, with emphasis on data-driven strategies and performance measurement using real-world examples.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The AdTech Course equips you with hands-on skills to plan, execute, and refine advertising campaigns on Google, Meta, and major DSPs. You'll cover media buying, bidding strategies, audience targeting, and funnel optimisation, along with tagging, first-party data, and identity fundamentals. The course also addresses attribution, testing, forecasting, and budget distribution, using a practical e-commerce sportswear example from Brazil to link tactics to tangible outcomes.
Elevify advantages
Develop skills
- Master media buying: create high-ROI campaigns on Google, Meta, and leading DSPs.
- Optimise funnels efficiently: design, test, and expand search, social, and programmatic efforts.
- Leverage first-party data: implement tagging, segmentation, and retargeting for valuable audiences.
- Track key metrics: establish KPIs, calculate ROAS, LTV, and budget effects accurately.
- Conduct effective experiments: develop A/B and lift tests to demonstrate real incrementality.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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