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AdTech Course

AdTech Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The AdTech Course equips you with hands-on skills to plan, execute, and refine advertising campaigns on Google, Meta, and major DSPs. You'll cover media buying, bidding strategies, audience targeting, and funnel optimisation, along with tagging, first-party data, and identity fundamentals. The course also addresses attribution, testing, forecasting, and budget distribution, using a practical e-commerce sportswear example from Brazil to link tactics to tangible outcomes.

Elevify advantages

Develop skills

  • Master media buying: create high-ROI campaigns on Google, Meta, and leading DSPs.
  • Optimise funnels efficiently: design, test, and expand search, social, and programmatic efforts.
  • Leverage first-party data: implement tagging, segmentation, and retargeting for valuable audiences.
  • Track key metrics: establish KPIs, calculate ROAS, LTV, and budget effects accurately.
  • Conduct effective experiments: develop A/B and lift tests to demonstrate real incrementality.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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