AdTech Course
This course provides practical training in AdTech, focusing on campaign planning, execution, and optimization across major platforms, with emphasis on data-driven strategies and performance measurement using real-world examples.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The AdTech Course equips you with hands-on skills to plan, execute, and refine advertising campaigns on Google, Meta, and major DSPs. You'll cover media buying, bidding strategies, audience targeting, and funnel optimisation, along with tagging, first-party data, and identity fundamentals. The course also addresses attribution, testing, forecasting, and budget distribution, using a practical e-commerce sportswear example from Brazil to link tactics to tangible outcomes.
Elevify advantages
Develop skills
- Master media buying: create high-ROI campaigns on Google, Meta, and leading DSPs.
- Optimise funnels efficiently: design, test, and expand search, social, and programmatic efforts.
- Leverage first-party data: implement tagging, segmentation, and retargeting for valuable audiences.
- Track key metrics: establish KPIs, calculate ROAS, LTV, and budget effects accurately.
- Conduct effective experiments: develop A/B and lift tests to demonstrate real incrementality.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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