Adobe Analytics Course
This course equips learners with practical skills in Adobe Analytics for ecommerce tracking, data analysis, and optimization strategies.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Adobe Analytics Course teaches you to set up tidy report suites, organise eVars and events properly, and create an accurate ecommerce purchase funnel. You'll learn to check tagging, match orders, track campaigns using correct UTMs, and secure data across different domains. Then, build reports based on key performance indicators, analyse user behaviour segments, spot unusual patterns, and use funnel data to develop straightforward optimisation and testing strategies you can implement right away.
Elevify advantages
Develop skills
- Ecommerce KPI design: link revenue, average order value, lifetime value, and return on ad spend to specific business objectives.
- Adobe Analytics funnels: quickly set up purchase paths, user segments, and reports on where users drop off.
- Experiment tracking: prepare A/B tests, track events, and measure improvements using Adobe tools.
- Channel attribution: set up UTM parameters, eVars, and attribution models for paid search, organic traffic, and email campaigns.
- Data QA and benchmarks: verify orders, fix tagging issues, and measure against standard industry benchmarks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André FelipePrompt Engineering Student
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