from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Visual Identity Design Course provides a practical, step-by-step approach to developing robust visual identities for local consumer brands. You will explore foundational brand strategy, semiotics, colour and typography, logo systems, and adaptable marks. Subsequently, apply these elements to packaging, signage, and digital platforms, concluding with effective governance, style guides, and production-ready assets suitable for practical implementation.
Elevify advantages
Develop skills
- Brand strategy basics: develop precise positioning for local consumer brands efficiently.
- Visual identity systems: create logos, lockups, and straightforward usage guidelines promptly.
- Research for direction: assemble moodboards, evaluate concepts, and analyse competitors.
- Brand governance: produce style guides, asset frameworks, and uniform applications.
- Real-world applications: implement identities across packaging, signage, websites, and social media like Instagram.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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