Reputation Strategy Course
Gain expertise in crisis communication via a robust reputation strategy framework. Master rapid 72-hour response plans, stakeholder engagement mapping, tailored media and social media strategies, and proven trust-rebuilding methods to safeguard your organisation's brand and navigate reputational threats with assurance and resilience.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with a hands-on, systematic approach to identify reputational crises, handle the critical first 72 hours across digital and traditional channels, and manage interactions with media, regulators, and stakeholders confidently. Discover techniques to restore trust using strong governance practices, thorough audits, and open reporting, supported by advanced monitoring tools, precise performance indicators, and strategic messaging frameworks that ensure your organisation remains trustworthy, proactive, and durable against challenges.
Elevify advantages
Develop skills
- Develop 72-hour crisis response plans aligning web, social media, press, and internal communications swiftly.
- Identify and prioritise key stakeholders to tailor messages for media, regulators, and employees effectively.
- Create structured message frameworks including tone, core themes, and scripts for diverse audiences.
- Track and analyse online reputation using dashboards, alerts, and sentiment analysis for informed decisions.
- Implement trust restoration initiatives through audits, governance structures, and transparent content strategies.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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