Image Management Course
This course provides essential skills for managing and protecting a SaaS brand's image, especially in crisis situations, through strategic positioning, messaging, and analytics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Image Management Course equips you with practical skills to safeguard and bolster a SaaS brand during intense situations. You'll learn to establish solid positioning, create message frameworks prepared for crises, and develop responses tailored to channels like web, email, press, and social media. Employ tested templates, KPIs, simulations, and monitoring tools to address incidents swiftly, restore trust, and foster ongoing reputation enhancement.
Elevify advantages
Develop skills
- SaaS brand positioning: build trustworthy, people-focused tech reputations quickly.
- Crisis messaging: craft clear, accountable statements for high-pressure incidents.
- Multi-channel playbooks: execute aligned responses across PR, email, and social.
- Reputation analytics: track NPS, CSAT, sentiment, and churn to guide action.
- Risk and stakeholder mapping: prioritise audiences and issues for rapid response.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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