Communication Plan Training
Master the art of building effective communication plans for B2B SaaS project management tools. Learn to define precise buyer personas, craft compelling positioning and messages, orchestrate multi-channel phased rollouts across email, web, in-app, and social platforms, align cross-functional teams with clear RACI matrices, address key concerns like AI and data privacy, set robust KPIs, monitor dashboards, and optimise strategies using feedback loops to drive user adoption, retention, and deliver strong measurable business outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This hands-on course teaches you to create a targeted communication plan for rolling out B2B project management SaaS in the United States. It covers defining buyer personas, developing clear positioning, setting measurable goals, designing channel strategies, planning phased launches, aligning teams, handling AI and data issues, and using analytics and feedback to improve messaging, boost adoption, and ensure ongoing product success.
Elevify advantages
Develop skills
- Persona-based planning: define targeted B2B SaaS audiences and detailed buyer personas.
- Strategic messaging: craft precise positioning, key messages, and compelling proof points quickly.
- Channel orchestration: develop phased rollout plans for email, web, in-app, and social channels.
- Measurement and optimisation: establish KPIs, analyse dashboards, and adjust tactics rapidly.
- Cross-functional alignment: create RACI matrices, mitigate launch risks, and gain stakeholder commitment.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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