Psychology of Communication Course
This course explores the psychology of communication to help you create effective, ethical email campaigns. You will learn how cognitive processes like attention, memory, and decision-making influence reader behavior. Gain skills in crafting compelling subject lines, mobile-optimized layouts, persuasive copy, and strong calls to action. Master ethical emotional triggers, framing, social proof, audience segmentation, A/B testing, and performance metrics to enhance engagement, build trust, and drive conversions in professional settings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover practical psychology tools for building clear, high-impact email campaigns. Understand how cognitive ease, limited attention, memory retention, and mental shortcuts affect how people read emails. Apply this knowledge to develop powerful subject lines, mobile-friendly designs, concise body content, and compelling calls to action. Learn ethical use of emotional triggers, effective framing, social proof strategies, audience segmentation, A/B testing methods, and essential metrics for rapid campaign improvements.
Elevify advantages
Develop skills
- Design persuasive emails using cognitive and emotional triggers ethically.
- Optimize email copy with strong subject lines, body text, and calls to action for quick conversions.
- Analyze audience data including behavior patterns, stressors, and device preferences.
- Apply social proof and framing techniques to build trust and encourage prompt action.
- Conduct A/B tests and monitor key metrics to improve campaign performance.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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