Laboratory Product Management Course
Acquire expertise in laboratory product management, covering market research, positioning, pricing, promotion, and regulatory strategies. Learn to effectively launch, expand, and refine diagnostic products for success in clinical laboratory settings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Build hands-on product management expertise for diagnostic systems in this intensive course. Master customer segmentation, value proposition development, and competitive differentiation with actual data. Excel in pricing strategies, distribution channels, and marketing approaches, while planning product launches, monitoring key performance indicators, and overseeing the initial two years of the product lifecycle effectively.
Elevify advantages
Develop skills
- Lab market research: gauge PCR demand, analyze competitors, and identify pricing trends quickly.
- Lab product positioning: develop compelling value propositions, evidence points, and unique differentiators.
- Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
- Lab launch execution: boost adoption using pilots, key opinion leaders, and focused promotions.
- Regulatory and quality essentials: understand CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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