Hotel Marketing Course
This course equips hotel professionals with essential marketing strategies to maximize revenue, enhance direct bookings, and optimize occupancy through data-driven techniques and digital tools.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Hotel Marketing Course teaches you how to draw in more money-making guests, increase direct reservations, and occupy rooms during slow times. You will learn about demand checking, grouping guests, offers full of value, SEO, paid ads, OTAs, email, social media, and ways to turn visitors into bookers. Create dashboards, follow KPIs like ADR and RevPAR, and use data checking, testing, and feedback to improve campaigns fast and well.
Elevify advantages
Develop skills
- Hotel data analytics: track RevPAR, ADR and campaigns for quick wins.
- Guest segmentation: build personas and journeys that boost direct bookings.
- High-impact offers: design seasonal packages, add-ons and upsell tactics.
- Digital channels mastery: optimize SEO, OTAs, email and social for bookings.
- Low-season campaigns: plan budgets, tests and timelines to fill empty rooms.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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